# AI Match Scoring
Match Scoring helps you rank Federal and State & Local opportunities based on how closely they align with a selected company profile or capability statement.
You can use Match Scoring to prioritize opportunities by fit, quickly identify stronger matches, and understand the broad rationale behind each score.
Match Scores are calculated out of 100 and are based on relative opportunity fit. A score is not a probability of win, bid recommendation, or prediction of award likelihood. Instead, use it as a directional ranking tool to compare opportunities against your selected profile or capability statement.
The [Opportunity Assistant](/ai-tools-and-accelerators/ai-analysis.md) within each opportunity can help you to quickly dive deeper on if the opportunity is a match or not.
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### How Match Scoring works
Match Scoring ranks opportunities based on one of two inputs:
1. **A link to your Awardee profile in HigherGov**
2. **An uploaded capability statement**
If a company has disclosed award history, we generally recommend using a **linked Federal awardee profile**. This allows Match Scoring to compare opportunities against the company’s prior work and public federal market activity.
If a company does not have meaningful public award history, or if you want to score against a specific business line, solution, or capability area, you can upload a **capability statement** instead.
{% hint style="info" %}
You can run Match Scoring for any company, not just your own. For example, you can link or upload information for a competitor, potential partner, subcontractor, or acquisition target.
{% endhint %}
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### What Match Scoring considers
Match Scoring is based on more than 30 factors.
Broadly, these include:
* **Prior Performance**
* **Vehicles and Certifications Held**
* **SAM and SBA Registrations**
The score compares the opportunity against the selected company profile or uploaded capability statement to estimate how closely the opportunity matches the company’s known experience, registrations, and capabilities.
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### Setting up Match Scoring
Match Scoring is configured from your [Profile screen](https://www.highergov.com/profile/):
Go to the **AI Settings** section.
From this section, you can link a **Federal Awardee Profile** or upload a **Capability Statement**.
#### Link Federal Awardee Profile
Use **Link Federal Awardee Profile** when you want Match Scoring to use public federal company information and prior award history.
This is generally recommended when the company has disclosed or trackable award history.
#### Upload Capability Statement
Use **Upload Capability Statement** when you want Match Scoring to evaluate opportunities based on a specific company document.
For best results, upload a capability statement that includes clear, detailed descriptions of what the business does. If relevant, include:
* NAICS codes
* PSC codes
* Core capabilities
* Relevant services or products
* Past performance examples
* Certifications or qualifications
* Customer types or agency experience
Avoid relying heavily on marketing language or generic descriptions. A detailed, factual capability statement will generally produce better matching results than a short or highly promotional document.
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### Using Match Score in opportunity search
The Match core option is available in search under **Add Filters** for:
* **Federal Opportunities**
* **State & Local Opportunities**
Match Score works like other search filters, so you can combine it with filters such as agency or NAICS.
After adding the Match Score filter, the search results will rank opportunities based on their Match Score, helping you prioritize opportunities that appear most aligned with the selected profile or uploaded capability statement within your filtered search.
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### Viewing the match rationale
Each opportunity receives a score out of **100**.
Click the score to view the broad rationale for the ranking.
The rationale explains why the opportunity received its score, including major areas of alignment or mismatch based on the available profile, capability statement, and opportunity information.
Use the rationale to understand why an opportunity is ranked highly or lower than expected.
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### Adjusting results
If your Match Scores do not look right, first review the linked profile or uploaded capability statement.
For uploaded capability statements, make sure the document clearly explains what the company does and includes relevant NAICS, PSC, experience, and capability details where applicable.
If results still need tweaking, contact HigherGov support using the chat and we can help to adjust.
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