HigherGov Docs
  • The HigherGov Docs
  • HigherGov Basics
    • Search Basics
    • Saved Searches and Alerts
    • Favoriting, Tracking, and Passing
    • Adding Users to Your Account
    • Daily Opportunity Emails
  • Find Opportunities
    • Federal Contracts
    • Federal Grants
    • State and Local Contracts
    • DLA Opportunities
    • Forecasted Opportunities and Expiring Awards
    • Federal Small Business and Socioeconomic Contracts
    • Federal Subcontracts and Subgrants
  • Business Development
    • Find And Analyze Competing Bidders
    • Find Teaming Partners
    • Benchmarking Labor Rates
    • Find Federal Incumbents
    • Find Government Buyers
  • Pursuit Management
    • Create a Pipeline
    • Add Pursuits to Pipeline
    • Review Pipeline and Performance
  • Market Intelligence
    • Research Federal Contractors and Grant Recipients
    • Find and Analyze Federal Contracts
    • Find and Analyze Federal Grants
    • Market Analysis Tool
    • Analyze Contract Vehicles
  • Capital Markets
    • Analyze M&A Transactions and Trends
    • Find M&A Targets and Buyers
  • Reference
    • Federal Contract Hierarchies
    • Federal Contract Protests
    • Analyze and Select NAICS and PSC Codes
  • MARKETING
    • Customize Awardee Profile
    • Marketing Audit Tool
    • Marketing Booster
  • Import and Export
    • API
    • Task Order Integration
    • Zapier Integration
  • More
    • FOIA Service
    • FAQ
Powered by GitBook
On this page
  1. MARKETING

Marketing Audit Tool

Maximize your visibility in the government market

PreviousCustomize Awardee ProfileNextMarketing Booster

Last updated 9 months ago

Access to the Marketing Audit Tool requires an active Starter or higher subscription

The HigherGov marketing audit tool analyzes your organization's federal marketing presence in 30+ dimensions to help teaming partners and government procurement officers find you for solicitations, sole source awards, micro-purchases, and subawards.

To generate a marketing audit, go to the available in the gear icon at the top of the page and select the Generate Audit button. Once you select the button, we will begin an analysis of your federal marketing presence and email you within 7 days once the report is complete.

We analyze marketing presence in the following 6 categories:

  • SAM Registration

  • DSBS Registration

  • Other Registrations

  • Certifications

  • Website

  • Small Business Portals

For each of the 35+ criteria we analyze, we will indicate whether your organization is meeting best practices (as indicated with a blue checkmark) or indicate if there are potential improvements that can be made (indicated by an orange lightbulb).

Marketing Tools